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360 Product Shot

Create smooth, looping 360° rotation videos of products or models by blending front and back images to showcase every angle for engaging catalog and social media visuals.

Credits:~1.2
Execution:~3 mins
EasyWorkflowTutorialE-commerceProduct Photography

This workflow teaches you how to generate smooth, infinite 360° rotation videos of your products—or even a person wearing them—perfect for e-commerce catalogs and social media campaigns.

Why Use a 360° Loop

A 360° spin video adds depth, interactivity, and realism to your product visuals. Whether it’s a hoodie, ring, or pair of shoes, showcasing every angle helps customers better appreciate the details and craftsmanship. It’s also an effective format for looping reels or carousel ads that feel dynamic and high-end.

Preparing Your Input Images

To start, gather at least two clear images of your product (or model):

  • Front view
  • Back view

Make sure both photos have consistent lighting, framing, and background for best results.

Generating the Rotation Videos

Using the video generate block, you’ll create two short video clips:

  1. Front to Back Rotation

    • Start Image: Front view
    • End Image: Back view
    • Direction: Clockwise
  2. Back to Front Rotation

    • Start Image: Back view
    • End Image: Front view
    • Direction: Clockwise

These two videos together simulate a full 360° rotation—one showing the product turning from front to back, and the other completing the loop from back to front.

Refining the Output

You may notice a few static frames at the start or end of each clip where the movement pauses. Trim those frames to ensure a perfectly continuous loop. When combined, the final video will appear to spin endlessly without any visible cuts or interruptions.

Human Model Rotations

For human subjects, you can choose between two creative approaches:

  • Have the person turn clockwise.
  • Have the camera orbit around the person.

Both methods produce a similar 360° effect, but each gives a slightly different cinematic feel depending on your use case.

Under the Hood

This workflow uses an advanced video generation model (Kling 2.1 Pro) to interpolate between images smoothly, creating realistic rotation motion and consistent lighting across frames. The result is a professional, looping product video ready to enhance your catalog or social feed.

Anpo - 360 Product Shot