Transforming simple product flatlays into eye-catching social media videos is one of the fastest ways to boost engagement on Instagram, TikTok, and your online store. This process turns your static product photos into short, dynamic reels that feel authentic and professional — without needing a full video shoot.

Step 1: Create a Realistic On-Model Shot

Start with your flatlay image — for example, an apparel item like an Adidas jacket — and generate a realistic image of a person wearing the product. If you already have model reference photos, use them as guides. If not, simply upload your product image and let the system generate a model that fits your style. When setting up the scene, choose the correct aspect ratio early (for example, 9:16 for vertical social content) since later steps will follow this format.

Step 2: Refine the Scene and Poses

Once the product is realistically placed on the person, enhance the shot to match your creative direction. Adjust the background, camera zoom, or lighting to build a more cohesive look. This stage is ideal for fine-tuning — try natural poses or creative camera angles. For extra inspiration, you can even use a text prompt to suggest shot ideas or pose variations. The goal here is subtle, incremental improvement that keeps the visuals consistent while adding visual depth.

Step 3: Animate with Short Video Motion

Take your finalized image and generate a short 3–5 second video. Use prompts like “the person is moving naturally, posing for the camera” to keep the motion fluid and realistic. Avoid overcomplicating this step — short clips work best when they feel effortless and natural. Reserve detailed direction (like camera panning or product interactions) for more complex shoots.

Step 4: Combine and Edit into a Polished Reel

Finally, merge your short video clips into a cohesive reel. Use quick cuts for energetic, fast-paced edits or smooth transitions for a more refined aesthetic. Add background music that matches your brand tone to complete the reel. Behind the scenes, the editing process automatically identifies the best points to cut and transition between clips, ensuring your final video feels dynamic and professional.

Bring Your Products to Life

By layering these simple steps — from flatlay to on-model shot, motion, and edit — you can rapidly create visually rich videos that showcase your products in action. The result is a branded, scroll-stopping reel ready for your next post or campaign.